The 'Eden' Company continues to engage with the eastern central business district (CBD) which mainly serves the city's Arab community.
The eastern CBD is a very vibrant area with abundant commercial and business activities, residential neighborhoods and religious institutions. The ‘Eden’ Company became intensively and actively involved in 2020 in order to update and renew the business center and turn it into a leading tourist and business area in the city’s heart while conserving and enhancing the area’s special character.
The project is located at the entrance to the Damascus Gate Plaza. The area has historic importance and is located at the point where the western and eastern parts of the city intersect.
The city master plan (TABA) proposes to develop the area which has both historic and national significance and includes a public plaza with hotels, commercial and entertainment premises, while taking care to preserve its lively urban ambience.
The urban design and landscaping of the area is planned to integrate the existing national park and façade of Damascus Gate with underground parking for private and public vehicles and a public transportation terminal, an incoming logistics terminal for unloading and distribution of supplies for the Old City and Damascus Gate markets, and an area for municipal and emergency services.
This plan was initiated in 2020 to upgrade the two main commercial streets of the eastern central business district. The upgrade will be carried out simultaneously with the provision of solutions for traffic and parking in the area as part of a major restructuring of the street space in order to reduce congestion. This will be achieved by widening the sidewalk to ease pedestrian flow and encourage and increase business activity in the area.
The street’s upgrade was completed in 2016, during which the street was optimally adapted for pedestrian traffic to support local businesses in the area. Trees were planted and street furniture was installed along its length.