As a part of an urban policy to promote the city as a tourist destination, the 'Eden' Company actively enriches the urban public space of Jerusalem's downtown area with colorful, interactive installations that make spending time in Jerusalem a unique, refreshing and evocative experience for the whole family.
Over the past few years, the ‘Eden’ Company has worked to promote projects that at their core are concerned with the physical and emotional feelings of people in the urban public space. To facilitate this project, we have created an experimental space called “make a place”, the local vernacular for the North American Placemaking phenomenon led by the worldwide PPs (Project for Public Places) movement.
As part of the project, we produced and carried out more than 140 individual and varied projects, from the small to the absolutely huge, among other projects by local communities, artists, designers, planners, builders throughout Jerusalem, for all of the diverse communities that call Jerusalem their home.
The main types of projects we helped to create include the following:
The ‘Eden’ Company is implementing an upgrade of shopping centers around the city for the Business Promotion Division of the Jerusalem municipality. More than ten shopping centers have already been renovated, and another nine are slated for renewal and upgrade. The project encompasses upgrading the urban public space, the businesses’ frontage, and developing community spaces to transform commercial centers into the living heart of neighborhoods. As part of the project, the following shopping areas have been renovated and upgraded: Kiryat HaYovel, Kiryat Menachem, Gilo, Ramat Eshkol, Neve Ya’akov, French Hill, Beit HaKerem, Romema and Har Nof.
As part of a strategic plan for the cultural development in Jerusalem over the past few years, the ‘Eden’ Company has promoted, developed and planned a number of cultural building projects across the city. We believe that culture creates originality and place-identity within the city, and we see the enormous influence that it has throughout Jerusalem. Consequently we plan, build, renovate and develop cultural venues throughout the city.
As part of the municipality’s policy of promoting the city as a tourist destination, the ‘Eden’ Company works to enrich the public urban space of the town center with colorful, interactive installations that turn the experience of wandering through the downtown area into a unique and unforgettable experience for the whole family.
Every August for the past five years, the Yoel Moshe Salomon pedestrian street is shaded along its entire length by umbrellas, creating an unforgettable “strolling” experience. The installation was inspired by the Umbrella Street in Agueda, Portugal, and was created by the Sidharta company.
Jerusalem Duck Face
An enormous yellow duck rests at the junction of the Ben Yehuda and Ben Hillel pedestrian streets. Inside the duck’s belly, there is a ball pit which you’re invited to jump into and get to really know the duck up close! The duck was created by the Gil Sadeh Studio.
The Colorful Wall
An interactive installation in where you can flip the colorful cubes and create your own artwork. The installation is located at Cats Square (Kikar Chatulot) and was created by the Gil Sadeh Studio.
Six Dreamy Benches
Benches wrapped in different permutations, reminiscent of traditional Native American dreamcatchers. The installation was created by the Gil Sadeh Studio and is located at the Talitha Kumi Square on King George Street.
Seventy light shades are suspended over the pedestrian walkway, each one made from different materials that create a colorful lighting display, both day and night. The installation is the work of the Gil Sadeh Studio and can be seen along the length of Dorot Rishonim Street.
In these times of social distancing, you are invited to come together, take a seat, relax and rock back and forth on the twelve, rainbow-colored rocking chairs that line Ben Sira Street, observing the Jerusalem scene and dreaming of better, friendlier times. The installation was designed and built by the studio CityPeloton, Anat and Ilan Berman.
Cherry Blossom Lane
The Ben Shetach pedestrian street is covered with cherry blossoms throughout the summer months. The installation is the work of the Sidharta company.
“Kol Yisrael” Broadcasting from Jerusalem
An outsize radio has been placed in the city center, and it’s not just an art sculpture, but a working radio! You can turn the dial, skip between radio stations and even raise or lower the volume. Feel free to dance a hora, show off your trance moves or just listen to music like your grandmother did to the transistor radios of yesteryear. Together with content provided by Kan, the Israel Public Broadcasting Corporation, the radio has five stations to choose from: nostalgia, pop music, Mediterranean vibe, classical music, and a station broadcasting radio programs from 50 years ago. The installation is situated in the Daniel Park in Safra Square and was designed and built by the studio CityPeloton, Anat and Ilan Berman.
The ‘Eden’ Company has installed five street pianos across the city made by the Street Piano Company Ltd. The ‘Eden’ Company was a partner in the production and development of the concrete pianos. The pianos can be played in Zion Square, Safra Square, Hillel Street, Pierre Koenig Street and outside the Navon Railway Station at the city’s entrance.
Street Gallery – Black Box
A gallery for contemporary art located in the street, offering temporary exhibitions to passersby. The project is operated by the Black Box Gallery as a collaboration with the Jerusalem municipality’s Department of Plastic Arts.
I love JLM
This photogenic installation is located in IDF Square and was designed by Yarel Yair.
Photo by Kobi Shavit
Pedaling like crazy, not going anywhere
It may be stationary, but it’s still a very moving experience! Created by the CityPeloton studio and located close to the Navon Railway Station at the city’s entrance.
Over the past few years, more than 30 wall murals on industrial buildings have been created as part of the ongoing renovation of the Talpiot neighborhood’s mixed-use, commercial district. The artwork is being created by renowned international and local artists.