עדן - פיתוח כלכלי בירושלים

Placemaking

Over the past few years, the ‘Eden’ Company has worked to promote projects that at their core are concerned with the physical and emotional feelings of people in the urban public space. To facilitate this project, we have created an experimental space called “make a place”, the local vernacular for the North American Placemaking phenomenon led by the worldwide PPs (Project for Public Places) movement.

As part of the project, we produced and carried out more than 140 individual and varied projects, from the small to the absolutely huge, among other projects by local communities, artists, designers, planners, builders throughout Jerusalem, for all of the diverse communities that call Jerusalem their home.

The main types of projects we helped to create include the following:

Creative placemaking, the main aim of which is to change the atmosphere in the public space and consequently broaden the area’s attractiveness;
Independent Community Placemaking, or projects initiated and implemented by the community themselves;
Placemaking via the community managers;
Urban Placemaking, or urban planning and implementation with an emphasis on the societal needs of the community and the area; and
Partnerships with academic institutions, associations and groups of artists.

Shopping centers

The ‘Eden’ Company is implementing an upgrade of shopping centers around the city for the Business Promotion Division of the Jerusalem municipality. More than ten shopping centers have already been renovated, and another nine are slated for renewal and upgrade. The project encompasses upgrading the urban public space, the businesses’ frontage, and developing community spaces to transform commercial centers into the living heart of neighborhoods. As part of the project, the following shopping areas have been renovated and upgraded: Kiryat HaYovel, Kiryat Menachem, Gilo, Ramat Eshkol, Neve Ya’akov, French Hill, Beit HaKerem, Romema and Har Nof.

Cultural infrastructure

As part of a strategic plan for the cultural development in Jerusalem over the past few years, the ‘Eden’ Company has promoted, developed and planned a number of cultural building projects across the city. We believe that culture creates originality and place-identity within the city, and we see the enormous influence that it has throughout Jerusalem. Consequently we plan, build, renovate and develop cultural venues throughout the city.

HaParsa – The largest cultural center in the country for alternative art, and home to three Jerusalem cultural institutions: Shalem Dance, the Interdisciplinary Arena and Between Heaven and Earth. The venue contains seven auditoriums, rehearsal rooms and studios and other spaces, spread over an area of about 2,000 square meters.

HaMifal – A multidisciplinary art project located in an antique Arab building outside the Old City walls. Originally, HaMifal (The Factory) was a project by the group, Empty House (Bayit Reik), but grew and became independent of its founders. Currently, in addition to many works of art that decorate its walls and spaces, you can also participate in an active, open workshop. HaMifal also houses an independent art shop, an innovative and lively bar/restaurant, and holds poetry evenings, lectures, alternative performances, parties, happenings, theater performances, movie nights and activities for children. HaMifal also has an artist-in-residence program.
The Factory as a project is constantly undergoing construction and reconstruction and is therefore open to creative experimentation. This unique approach has led to some of the most stimulating and unique productions that have been seen in Jerusalem, including an evening performance where the audience slept while a DJ played records, or a series of parties that lasted just 15 minutes.

More Details

Installations and Art in the Public Space

As part of the municipality’s policy of promoting the city as a tourist destination, the ‘Eden’ Company works to enrich the public urban space of the town center with colorful, interactive installations that turn the experience of wandering through the downtown area into a unique and unforgettable experience for the whole family.

Umbrella Street

Every August for the past five years, the Yoel Moshe Salomon pedestrian street is shaded along its entire length by umbrellas, creating an unforgettable “strolling” experience. The installation was inspired by the Umbrella Street in Agueda, Portugal, and was created by the Sidharta company.

Jerusalem Duck Face

An enormous yellow duck rests at the junction of the Ben Yehuda and Ben Hillel pedestrian streets. Inside the duck’s belly, there is a ball pit which you’re invited to jump into and get to really know the duck up close! The duck was created by the Gil Sadeh Studio.

The Colorful Wall

An interactive installation in where you can flip the colorful cubes and create your own artwork. The installation is located at Cats Square (Kikar Chatulot) and was created by the Gil Sadeh Studio.

Six Dreamy Benches

Benches wrapped in different permutations, reminiscent of traditional Native American dreamcatchers. The installation was created by the Gil Sadeh Studio and is located at the Talitha Kumi Square on King George Street.

Light Shades

Seventy light shades are suspended over the pedestrian walkway, each one made from different materials that create a colorful lighting display, both day and night. The installation is the work of the Gil Sadeh Studio and can be seen along the length of Dorot Rishonim Street.

Rockers

In these times of social distancing, you are invited to come together, take a seat, relax and rock back and forth on the twelve, rainbow-colored rocking chairs that line Ben Sira Street, observing the Jerusalem scene and dreaming of better, friendlier times. The installation was designed and built by the studio CityPeloton, Anat and Ilan Berman.

Cherry Blossom Lane

The Ben Shetach pedestrian street is covered with cherry blossoms throughout the summer months. The installation is the work of the Sidharta company.

“Kol Yisrael” Broadcasting from Jerusalem

An outsize radio has been placed in the city center, and it’s not just an art sculpture, but a working radio! You can turn the dial, skip between radio stations and even raise or lower the volume. Feel free to dance a hora, show off your trance moves or just listen to music like your grandmother did to the transistor radios of yesteryear. Together with content provided by Kan, the Israel Public Broadcasting Corporation, the radio has five stations to choose from: nostalgia, pop music, Mediterranean vibe, classical music, and a station broadcasting radio programs from 50 years ago. The installation is situated in the Daniel Park in Safra Square and was designed and built by the studio CityPeloton, Anat and Ilan Berman.

Street Pianos

The ‘Eden’ Company has installed five street pianos across the city made by the Street Piano Company Ltd. The ‘Eden’ Company was a partner in the production and development of the concrete pianos. The pianos can be played in Zion Square, Safra Square, Hillel Street, Pierre Koenig Street and outside the Navon Railway Station at the city’s entrance.

Street Gallery – Black Box

A gallery for contemporary art located in the street, offering temporary exhibitions to passersby. The project is operated by the Black Box Gallery as a collaboration with the Jerusalem municipality’s Department of Plastic Arts.

I love JLM

This photogenic installation is located in IDF Square and was designed by Yarel Yair.

Photo by Kobi Shavit

Pedaling like crazy, not going anywhere

It may be stationary, but it’s still a very moving experience! Created by the CityPeloton studio and located close to the Navon Railway Station at the city’s entrance.

Talpiot Walls

Over the past few years, more than 30 wall murals on industrial buildings have been created as part of the ongoing renovation of the Talpiot neighborhood’s mixed-use, commercial district. The artwork is being created by renowned international and local artists.